Eliminate the “Negatives” with a Sense of Justice

Can Achieve More

FANCL Group truly cares for people. We strive to eliminate the "negatives" experienced by people around the world by pursuing absolute safety, assurance and gentleness in the products we produce.
People’s happiness is the benchmark for everything we do, and we always act from the customer’s perspective.

We want to eliminate negative elements like worry, inconvenience, and dissatisfaction from the world.This has been our unchanging desire since the founding of FANCL. Back in the year 1980, skin problems caused by cosmetics were becoming a widespread issue.
FANCL's Mutenka Cosmetics were born out of the desire to deliver genuine cosmetics that could beautify people’s skin without using any damaging additives.
In the past, there was a deep-rooted perception in Japan that nutritional supplements were expensive. But FANCL has worked to change that perception, becoming the first in Japan to use the word “supplements,” establishing itself as a provider of high value-add products including kale juice and Hatsuga Genmai (germinated brown rice).
FANCL's business is rooted in the desire to eliminate consumers’ "negatives" experiences.

Our business areas, consisting of cosmetics, nutritional supplements, hatsuga genmai, and kale juice, are the very essence of FANCL's ongoing efforts to identify the "negatives” in people’s everyday life.

Focusing on what will bring happiness to our customers, we deny the status quo and continue to challenge ourselves with the idea that we can do more.

Life comes with moments of emotion that move the world
and others that simply make your day.
Times your skin feels just right,
times your body feels light,
It’s those little joys we like to bring you every day.
That’s why FANCL truly cares about you.
Giving shape to ideas that establish new values
is what we’re all about
and our additive-free cosmetics and supplements
are the essence of our dedication.
In this day and age of rapid change,
we’re here for you every step of the way
to bring you a lifetime of those simple, heartfelt moments.
So-let’s make your day.